Chevrolet cars to feature new eco label
27.01.2012
General Motors has developed an eco label for Chevrolet which it plans to begin rolling out next month and to include on all the brand’s cars sold in the US from next year.
The ‘Ecologic’ label will list each vehicle’s fuel-saving technologies, its end-of-life recyclability and environmental aspects relating to its manufacture and assembly.
The label will first appear on the new 2012 Chevrolet Sonic. It will be located on the rear driver-side window of Sonics beginning in March and will appear on 2013 Chevrolet vehicles later this year.
GM said Chevrolet is the first automotive brand to include a label of this kind on its vehicles.
It said each claim on the Chevrolet-created labels is audited by independent third-party sustainability agency Two Tomorrows.
“Customers want companies to be honest and transparent about their environmental efforts and sustainability goals, and rightly so,” said General Motors North America president, Mark Reuss. “Putting an Ecologic label on each Chevrolet is just one more way for us to share our environmental progress.”
“Chevrolet’s goal to invest millions in energy efficiency, renewable energy, and other lower-carbon projects to reduce US emissions by up to 8 million metric tons demonstrates innovative corporate leadership,” said Eileen Claussen, president of the Center for Climate and Energy Solutions (C2ES). “With this new labelling program, Chevrolet not only gives easy access to information customers want, it again shows its commitment to the environment.”
More information on the audit process and environmental features for each vehicle with an Ecologic label will be available on www.chevrolet.com/ecologic.