Heineken's 'Long Story' ad to debut this evening
03.02.2012
The final instalment in Heineken’s three-part ‘Seize the Moment’ series of ads will be broadcast on Irish television this evening.
‘Long Story’ 
follows ‘Brief Encounter’ and ‘Gorgeous’ and was once again created by Rothco.
According to Heineken, the concept behind this ad was the “universally recognizable beer insight of ‘the pinch’ - that last coveted sip in a glass of Heineken, cleared from the table prematurely by an over-zealous waiter”.
The ad follows the protagonist’s adventure as he tries to reclaim his Heineken and ends up being trapped on an express train from Paris to St. Petersburg,
“We are privileged to be one of the few markets globally that is allowed create its own ads but it is also a testament to the high calibre of work we have developed over the years, to which Long Story is no exception,” said Jules Macken, Heineken communications brand manager
The ad was directed by Vaughan Arnell, whose previous work includes the Name Change campaign for Aviva, as well as projects for Ford, M&S and Ladbrokes. The commercial was produced by Stink Productions and shot in Portugal where a French café was created in a local train station alongside a St Petersburg style bar.