Business

Ireland’s first sliced ham to use only natural ingredients

22.02.2012

Kerry Group has introduced a new sliced meat product which it says is innovative because it’s the only ham on the market that uses only natural ingredients.

The 100% Natural Ingredients Denny Deli Style ham contains five ingredients: pork, natural sea salt, natural Demerara sugar, natural flavouring and natural pork protein.

As part of the advertising campaign, Denny is inviting consumers to ‘Take a Closer Look’ at the ham they buy.

“With a product innovation of this scale, it is important that we start to educate consumers that not all hams are the same,” said Ado Carton, managing director, Kerry Foods. 

“Denny is offering a significant consumer benefit at the same price for families in Ireland who consume the product on a regular basis.”

Kerry Group invests some €150m a year in research and development (R&D) across the group and Kerry Foods Ireland has been able avail of this resource to fund the development of the new product.

While the investment is global, it was the Irish R&D team who developed the idea for the Irish market which is a considerable achievement, according to Carton.