Marketing

Twitter widens enhanced brand pages trial

03.02.2012 Twitter is in the process of extending its enhanced brand pages trial, which it started rolling out in December. More »
Heineken's 'Long Story' ad to debut this evening

03.02.2012 The final instalment in Heineken’s three-part ‘Seize the Moment’ series of ads will be broadcast on Irish television this evening. More »
Meteor music awards to honour best Irish song for the first time

02.02.2012 The new category of Irish Song of the Year has been added to the Meteor Choice Music Prize. More »
Clonakilty Blackpudding is three-year sponsor of Cork City FC

02.02.2012 Clonakilty Blackpudding has today been named premier sponsor of Irish soccer’s Division One Champions Cork City FC. More »
Sky Media Ireland adds two channels to TV portfolio for advertisers

02.02.2012 Sky Media Ireland, the TV and online media sales arm of BSkyB, will add two new channels to its current portfolio of 16 pay TV brands over the next couple of months. More »
11890 launches free service for eircom users

02.02.2012 Call 11890 has announced that it will be offering its directory enquiries service free to all eircom landline callers. More »
L'Oréal print ad featuring Rachel Weisz banned

01.02.2012 A black and white print ad for L'Oréal’s Revitalift Repair 10, which features actress Rachel Weisz, has been banned by the Advertising Standards Authority in the UK for misrepresenting the results of the cream through post-production techniques. More »
Io reveals new business wins

01.02.2012 Io Group, which is made up of io in Dublin and London and Robot & Child in Los Angeles, has announced a number of new digital and social media-based projects in Ireland, the UK and the US for brands that include eHarmony, Danone, Sysnet Global Solutions, Mobile Deluxe and Shelton Distributors. More »
Tourism Ireland leads trade mission to Germany

31.01.2012 Tourism Ireland and 15 Irish tourism companies are participating in a three-city trade mission in Germany this week in an attempt to win a great share of the German holiday and business travel market. More »
Gift Voucher Shop is double winner at Paybefore Awards

31.01.2012 The Gift Voucher Shop (GVS) has been recognised in two categories at the 2012 Paybefore Awards winner for its One4all Gift Card and Post Office Budget Card products. More »